On April 15, RIMOWA hosted a special event in Seoul to unveil its new seasonal colors mint and papaya.
Over 400 guests attended to celebrate the launch of the new collection, including the brand's official ambassadors and style influencers, as well as media representatives
from around the world.
RIMOWA global ambassadors Rosé and Lewis Hamilton, along with actors Rowoon, SEVENTEEN's Wonwoo and S.Coups, EXO's Baekhyun and Xiumin, TREASURE's Haruto and Junkyu, and the Thai actor-singer Mile Phakphum among other celebrities attended the event, each and every individual shing their presence at the scene.
Inspired by the vibrant charm of the tropics, the 'Mint & Papaya' collection, featuring delicate tones of mint green and bright, intense papaya orange, is introduced across a variety of RIMOWA's products including suitcases, backpacks, and accessories.
Guests at the Seongsu-dong S Factory, the area currently known for being the hottest area in Seoul, enjoyed a fun time with immersive displays introducing the new color palette's essential suitcases, showcasing delightful mint & papaya themed cocktails and canapés against a backdrop of giant light-emitting papaya installations.
This collection will be pre-released in Korea and China on April 25, 2024, followed by a global launch on May 2.