Kuho Unveils 25FW Campaign with Global Experts

KUHO has unveiled a new campaign that elevates its sensitivity.

Samsung C&T Fashion Division's KUHO announced on the 10th that it has launched the 2025 Fall/Winter Season (FW) campaign heralding a 'new era' and released a collection inspired by architectural spaces.

KUHO has unveiled an FW campaign themed 'New Era of KUHO'. The brand expressed its ambition to meet the heightened expectations of customers and create a new era for KUHO through a sophisticated campaign completed with global experts and upgraded product offerings.

The styling for this campaign was led by stylist Charlotte Collet. Charlotte Collet is known for her work with various luxury brands such as Jil Sander, Auralee, and Totême across Europe and the United States. Additionally, New York-based photographer Daniel Shea conducted the campaign shoot, with Swedish model and actress Sara Blomqvist participating as the model.

KUHO introduced a collection inspired by a pavilion (temporary structure). The designs draw inspiration from structures created by folding and bending empty spaces and surfaces. Notably, the collection incorporates architectural module assembly into fashion, offering styling that seamlessly blends various silhouettes across jackets, coats, pants, and skirts.

The flagship product is the 'Cashmere Icon Coat'. This coat is a staple of KUHO's FW collection, and this year a new style emphasizing a structured shoulder line and an elongated silhouette has been added. Additionally, the collection addresses the variable climate with items like cape coats and lightweight cashmere knits ideal for layering.

Furthermore, KUHO plans to release a capsule collection in November, following January's collaboration with global fashion designer Francesco Fucci, formerly head designer at 'The Row'. The first collection received positive feedback from customers for its fresh designs.

Im Soo-hyun, KUHO's design director at Samsung C&T Fashion Division, stated, "This season showcases a new look through a campaign collaborated with global experts and products with a more liberated sensibility," adding, "We focused on richer and more flexible styling while remaining true to the architectural aesthetics KUHO pursues."