The premium luxury beauty house Guerlain has launched a new skincare line, the 'Orchidée Impériale Longevity Day Cream,' and unveiled the cover of the October issue of <Vogue Korea> featuring ambassador Song Hye-kyo.
On this <Vogue> October issue cover, Song Hye-kyo showcases Guerlain's bold vision of heritage, capturing the essence of both classic and innovation. She exudes a profound presence through a composition that seems to confront her reflection, with a restrained black-and-white contrast. On one side, she expresses pure and serene beauty with her transparently glowing skin and calm gaze, while on the other, she leaves a strong impression with a quiet yet deep look and delicate gestures at her fingertips.
The styling also maximized the beauty of restraint. Sleek hair pulled back smoothly, subtle skin expression, and minimal makeup that highlights only the essentials emphasize her inner depth and sophisticated aura.
This pictorial, through the singular symbol of Song Hye-kyo, conveys a message that seamlessly connects the senses of three worlds: Guerlain, Chaumet, and Fendi. The <Vogue> cover title "The Song Hye Kyo Renaissance" further clarifies this message. Following the release of the pictorial, it has sparked a hot response online, becoming an iconic moment beyond a simple pictorial.
The reason this <Vogue> cover is even more meaningful is that it encapsulates not only Song Hye-kyo's beauty but also the message of Guerlain's new product. Her clear and healthy skin and elegant mood naturally align with the concept of the 'Orchidée Impériale Longevity Day Cream.'
The new 'Orchidée Impériale Longevity Day Cream' features the 'Vanda Coerulea Orchid,' known for its over 100 years of vitality, as its key ingredient, utilizing Guerlain's unique Orchid Longevity Technology™ to restore skin vitality and youthfulness. It is characterized by a fresh texture made of 97% naturally derived ingredients, with clinically proven effects on improving major signs of aging. Additionally, its innovative refillable case, which considers the environment, demonstrates Guerlain's commitment to sustainability.
A Guerlain representative stated, "We are delighted to introduce the 'Orchidée Impériale Longevity Day Cream,' which revitalizes the skin with youthful energy and restores beautiful skin, to many people," and added, "It is even more meaningful to convey the philosophy and values of the orchid through the <Vogue> cover featuring ambassador Song Hye-kyo."
This pictorial can be found in the October issue of <Vogue Korea> and related content will be sequentially released through <Vogue>'s social channels starting from September 22.
