"KPop Demon Hunters": A Fashion Revival

8seconds unveils 'Huntrix' and 'Lion Boys' fashion.

Samsung C&T Fashion Division's casual brand 8seconds announced that it will release products in collaboration with the globally popular Netflix animated film <KPop Demon Hunters> on the 26th.

<KPop Demon Hunters> is a Netflix animated film set in Korea, where a K-pop girl group battles evil spirits and protects the world through song. It became the most-watched content on Netflix and made history by topping both the main singles and album charts on the U.S. Billboard simultaneously with its OST.

8seconds aims to strengthen its position as a leading K-fashion brand by expanding the universe of <KPop Demon Hunters> into fashion for both domestic and international customers.

Through this collaboration, 8seconds will present designs inspired by the outfits of the girl group 'Huntrix' and boy group 'Lion Boys' from the movie, planning a lineup that will excite fans of both idols.

The collaboration products will be released in two phases. The first phase, launching on the 26th, will include short-sleeve and long-sleeve T-shirts, hoodies, and ball caps. The designs feature the characters and lettering of 'Huntrix', 'Lion Boys', and magpie 'Seo'. Notably, some lettering graphics have been newly developed to include 8seconds' unique style and Korean elements. The graphic combining 'Lion Boys' in English with Hangul is particularly eye-catching.
The first phase products will be available at 8seconds' Myeongdong, Hongdae, and Everland stores, as well as online on the SSF Shop, where they can be purchased from 10 a.m.

Additionally, the second phase of products will be launched at major stores at the end of October. It will include a broader range of items and styles, with a pop-up store planned in Seoul's Seongsu-dong in November.

Ko Hee-jin, Vice President and Head of 8seconds at Samsung C&T Fashion Division, stated, “We pursued this collaboration so that many fans can enjoy fashion infused with the universe of <KPop Demon Hunters>,” adding, “We plan to continue various activities to establish 8seconds as a representative K-fashion brand for both domestic and international customers.”