Kim Hye-soo Becomes Max Mara's Muse

Kim Hye-soo unveiled a photoshoot featuring the 2025 Fall/Winter collection 'Untamed Heroine' of the Italian luxury brand Max Mara through W Korea Edition Book Vol. 10.

In the photoshoot, Kim Hye-soo embodies timeless elegance and charisma, creating a style that tells a story, as if she were the protagonist of a literary work.

Her deep gaze and refined poses perfectly convey the philosophy and aesthetics of the Max Mara collection, capturing the viewer's attention.

This season's 'Untamed Heroine' collection by Max Mara is inspired by the works of Charlotte and Emily Brontë, icons of British women's literature. It embodies the untamed femininity of classic literary heroines, along with their inherent strength and delicacy, through structured yet romantic silhouettes.

The collection features a range of outerwear, from military-style great coats to generously silhouetted clutch coats and robe de chambre. It elevates the collection's completeness with a color palette that includes Max Mara's signature Cascia color, berry red, moss green, and tawny shades.

Kim Hye-soo perfectly embodies the elegant silhouette that blends classic sensibilities with neo-gothic chic and urban rustic moods, expressing restrained beauty and timeless emotion simultaneously.

Meanwhile, the photoshoot featuring Kim Hye-soo and Max Mara can be viewed in W Korea's October issue, on their official website, and Instagram.