Actress Hyeri has joined Italian luxury house Ferragamo's global campaign Vara Women as the representative for Asia.
The Vara Women campaign, unveiled on the 10th, highlights the timeless allure of Vara by showcasing the lifestyles and individuality of women excelling in various fields.
The Vara shoes, created by Fiamma Ferragamo in 1978, are an iconic symbol of Ferragamo, cherished across generations for their signature grosgrain bow and elegant yet modern design.
As the representative partner for the Asian region in this campaign, Hyeri will convey the femininity and modern elegance symbolized by Vara on the global stage alongside Ferragamo.
