Premium 14K jewelry brand RoseeDor has unveiled its 2025 holiday campaign ‘Light Me’ with brand muse Lim Ji-yeon.
‘Light Me’ is RoseeDor’s signature slogan, meaning to share radiant moments every year. This marks the third holiday season with Lim Ji-yeon, showcasing once again the brand's deepened sensibility and elegance.
Recently gaining attention for her chemistry with actor Lee Jung-jae in the drama ‘Annoying Love,’ Lim Ji-yeon perfectly embodies RoseeDor's pursuit of ‘the beauty of light’ in this pictorial. She exudes holiday goddess vibes in a pink dress with a feminine mood, and radiates brightness in a green dress, capturing the essence of the holiday campaign slogan ‘Light Me.’ The addition of RoseeDor’s stylish jewelry further enhances her elegant beauty.
RoseeDor’s 2025 holiday collection, featured in the campaign pictorial, is composed of four main lines. The department store line introduces the ‘Pliang’ and ‘Bellona’ collections. With a unique reinterpretation of the metal's tactile texture and intricate details, it captures both urban sophistication and elegant light.
Meanwhile, the outlet line presents the ‘Rubel’ and ‘Rubelia’ collections, inspired by the vitality and allure of winter raspberries. With warm and lovely colors and designs, it adds a romantic touch to the year-end atmosphere.
Along with the holiday campaign launch, RoseeDor has prepared various promotions as a token of appreciation for its customers. First, the popular RoseeDor jewelry box has been redesigned with a green heart theme to capture the holiday spirit and will be given as a gift to customers who purchase over 400,000 won.
Additionally, on RoseeDor’s official Instagram, a comment event will be held until December 7th, where two participants will be selected to receive a Bellona pendant and chain necklace as a Christmas gift.
Meanwhile, detailed information on RoseeDor's holiday campaign pictorial, new products, and promotions can be found on RoseeDor's official website and Instagram account.
