Calvin Klein x BTS Jungkook, Commanding Screen Presence

Calvin Klein has unveiled its Spring 2026 (SP26) denim campaign featuring Jung Kook, a member of global superstar group BTS and the brand’s global ambassador.

Centered on the theme “an attitude of living in the moment,” the campaign showcases denim as the ultimate way to express personal style, channeling Jung Kook’s signature look and energy.

Directed and shot by world-renowned photographer and filmmaker Mert Alas, the campaign presents a range of worlds that reflect Jung Kook’s style and outlook on life.

The film, where music and movement blend seamlessly, breaks down the boundaries between fashion and entertainment. Set to a familiar beat-driven soundtrack, Jung Kook commands the screen with his signature performance and powerful presence.

A cameo by New York icon Rosie Perez further reinforces Calvin Klein’s signature, iconic visual storytelling.

At the heart of the season is Calvin Klein Jeans. Denim pieces that have evolved through a range of washes and silhouettes—from ’90s-inspired straight fits and relaxed baggy jeans to newly reimagined trucker jackets—take center stage and drive the narrative.

Paired with logo T-shirts and oversized bomber jackets, the looks elevate denim from an “everyday staple” to a “definitive style icon.”

Jung Kook shared the following about the campaign: “The reason I love Calvin Klein Jeans is that they blend into everyday life in the most comfortable way. The looks I wore for this campaign capture a ’90s mood while adding a modern sensibility. Bringing music, dance, and fashion together with the energy of the city was truly special.”

Calvin Klein’s Spring 2026 denim campaign with Jung Kook will roll out globally beginning Feb. 24 across Calvin Klein stores worldwide, the official online store, and social platforms.