Princess Wonyoung Arrives at the ROLAROLA Seochon Store

French-inspired young classic brand ROLAROLA will grand open its new flagship store, “Maison de rola: The mansion,” in Seochon, Seoul, on April 3.

Located at the end of a Seochon lane that makes you want to slow down and stroll, the new store is ROLAROLA’s largest offline location to date. The two-story space, which occupies the entire building exclusively, captures the brand’s mood and sensibility in three dimensions, with an exterior reminiscent of a vintage Parisian mansion and a cozy interior featuring off-white tones, wood finishes, and vintage furniture. Visitors can also experience not only fashion but the broader lifestyle that ROLAROLA proposes.

On the first floor, shoppers can find seasonal new arrivals and accessories, along with the signature “Maison de rola” collection. The second floor is dedicated to the “(nu)basic” line, loved for its simple, basic, timeless designs.

A brand representative said, “ROLAROLA’s Seochon flagship store is a space where you can broadly experience the lifestyle the brand proposes—from the moment you put on the clothes to the taste you bring to choosing items and filling a space,” adding, “We hope visitors will feel the brand’s unique mood and sensibility firsthand at the new Maison de rola, which harmonizes with Seochon’s atmosphere. Going forward, ROLAROLA plans to continue presenting content that can expand the customer experience.”

A range of promotions will also be held to celebrate the flagship store opening. From April 3, the grand opening day, through April 12, the brand will offer 20% off all items and run a “Make ROLA Badge” hands-on program where customers can create their own pin badge. In addition, limited-quantity gifts will be available based on purchase amount, including Jang Wonyoung photo cards, R♥LA keyrings, a tin-case custom set, and tumblers.

For the latest updates on ROLAROLA’s Seochon store and the brand, visit its official website and social media channels.