Kim Sejeong, Seo In-guk, and Hyeri Hit Busan! “La Plage Longchamp” Pop-Up Opening Heats Up

French luxury fashion house Longchamp officially opened its “La Plage Longchamp” pop-up store on April 7 at Shinsegae Department Store’s Centum City branch.

On opening day, Kim Se-jeong, Seo In-guk, Hyeri, Chae Soo-bin, and fromis_9’s Baek Ji-heon and Lee Chae-young attended the “La Plage Longchamp” pop-up opening event. Trying on pieces from Longchamp’s 2026 Summer collection, they enjoyed a range of activities in an atmospheric space that felt like a Parisian summer getaway brought to life—taking in the event with bright energy.

Brand ambassador Kim Se-jeong paired a shirt featuring a standout Madras print with a pistachio-colored “Looong” shoulder bag, finishing the look with knee-high heeled boots for a fresh, perfectly executed summer outfit.

Seo In-guk paired a deep-brown “Le Smart” top-handle bag with a navy jacket layered with a scarf, showing off a refined yet modern masculine charm.

Hyeri, meanwhile, paired a white dress with a black “Le Smart” shoulder bag and ballerina shoes, presenting a styling that highlighted her signature bright energy and fresh, pure charm.

Chae Soo-bin also created an elegant vibe by mix-and-matching a rainbow-colored dress with a brown “Épure” crossbody bag. Fromis_9’s Lee Chae-young showcased a sleek silhouette in a burgundy set-up, while Baek Ji-heon completed a crisp, refreshing mood with a shirt dress and a sky-blue “Looong” shoulder bag.

This pop-up, which drew a steady stream of celebrity visitors, commemorates the launch of Longchamp’s 2026 summer collection, “Catch the Parisian Wave,” and presents a wide range of items proposing a free-spirited, stylish summer lifestyle that blends Parisian elegance with surf culture.

The “La Plage Longchamp” pop-up store offers advance reservations and detailed information via Longchamp’s official website and KakaoTalk channel, and will run through the 19th at Centum Plaza on the first floor of Shinsegae Department Store’s Centum City branch in Busan.