Lee Jin-wook’s Effortlessly Modern Summer Style

Global performance luxury brand Canada Goose has unveiled “SUMMER BREEZE,” an SS26 (Spring/Summer 2026) season collection pictorial featuring actor Lee Jin-wook.

Based on the message, “When the way you enjoy life becomes the way you get dressed, style becomes an attitude,” the shoot sensuously captures a range of early-summer moments. From quiet indoor time to a breeze brushing past the window and a leisurely afternoon by the water, Canada Goose proposes a summer look where comfort and refinement, freedom and modernity coexist.

In the first scene, a look built around the “Beckley Polo” stands out in a space filled with sunlight and greenery. Tone-on-tone logo detailing pairs with an effortlessly draped silhouette to create a modern leisure style that strikes a balance between ease and polish.

In the next scene, the “Eclipse Shirt,” which adds a relaxed silhouette to a classic shirt structure, expresses summer sophistication in a softer, more contemporary way.

Lee Jin-wook’s Canada Goose styling completes the season with an even lighter, more refined mood. The “Beckley Polo” reinterprets a classic item in a modern way with a clean silhouette and vivid color, pointing to a direction for summer daily wear that relaxes formality while maintaining sophistication.

Lastly, in a scene set against the water, styling featuring the “Drift Hoodie Jacket” stands out. An outer layer that can be thrown on lightly responds to subtle temperature shifts between seasons while completing a more relaxed, dimensional summer look.

Grounded in its performance heritage, Canada Goose continues to expand the brand’s direction for the SS season by proposing styling that breaks down the boundaries between everyday life and the outdoors. The collection is available at offline stores nationwide as well as on the official online store.