Jung Chaeyeon’s Fresh, Radiant Summer Style

Young contemporary womenswear brand ON&ON has unveiled its 26 SUMMER campaign with muse Jung Chaeyeon.

This pictorial captures Jung Chaeyeon’s free-spirited journey as she sets off without a particular destination, drawn by a postcard that suddenly fluttered in on a summer day. With summer scenery slipping past the car window, soft sunlight, and quiet moments at a secluded villa, it comes together like scenes from a film.

Through this campaign, ON&ON and Jung Chaeyeon propose “realistic summer styling” that works for both everyday life and vacation getaways. Style tips with a refined sensibility stand out, from knit-and-slacks pairings that emphasize ease of movement to layering pants under a dress.

In particular, the lineup spans a variety of looks—from layered outfits using summer essentials like sheer shirts and lace camisoles to a fresh, pure style built around a white dress.

Among them, an off-the-shoulder T-shirt look accented with a lively pop of red is one styling highlight worth watching this season.

The ON&ON 26 SUMMER campaign items worn by Jung Chaeyeon in the pictorial will be available starting on the 8th via the fashion platform W Concept, as well as through the official online store “Lounge B” and ON&ON stores at department stores nationwide. More updates on the brand can be found via its official SNS channels on Instagram and Facebook.