Lim Yoona x Qeelin, an Elegant Aura Like Mediterranean Light

Global fine jewelry brand Qeelin has unveiled a DAZED KOREA digital cover and pictorial featuring its brand ambassador, Lim YoonA.

Shot against the backdrop of a stately, old-world villa in Cannes, the world-renowned resort destination in southern France, and the blue waters of the Côte d’Azur, the pictorial further highlighted the delicate details and dazzling brilliance of Qeelin fine jewelry.

The setting—where classic architecture meets the deep-blue Mediterranean—maximized the distinct charm of each collection, naturally capturing the Eastern aesthetics and modern sensibility Qeelin pursues. Lim YoonA, in particular, remained poised and professional even amid a sudden downpour and strong winds, completing a clear, elegant aura reminiscent of the Mediterranean’s crisp light.

In the newly released pictorial, Lim YoonA showcased an even more refined styling sensibility, meticulously layering Qeelin’s iconic fine jewelry with a range of outfits.

For a white tube-top and slit-skirt look set against a white-toned mansion, she completed a fresh yet luxurious mood by adding Spider Flower earrings and a bracelet set with Qeelin’s oval-cut emeralds.

With a black tube-top style, she added vibrant color and geometric curves with the WuluWulu Couture necklace, large earrings, and bracelet set with an array of colored stones—diamonds, pink sapphires, amethysts, and emeralds—creating a lively rhythm for the look.

For a blue tube-top dress styled on a terrace with Cannes’ beach in the background, the 18K white-gold Wulu Treasure necklace and earrings set with marquise-cut diamonds shimmered delicately depending on the angle of the light, maximizing Lim YoonA’s luminous mood and elegant silhouette.

In an interview conducted alongside the shoot, she shared her thoughts on attending the Cannes Film Festival red carpet for the second time as Qeelin’s official ambassador: “I prepared with the hope that Qeelin’s beautiful jewelry and styling would really shine, and it made me think that one day I’d like to stand on this red carpet again with my own work.”