Marithé: Go Youn-jung’s Poetic French Chic

Layer (CEO Shin Chan-ho)’s Marithé François Girbaud (MARITHÉ FRANÇOIS GIRBAUD, hereafter “Marithé”) is unveiling its 2026 fall campaign editorial featuring actress Go Youn-jung, who is currently active as the brand’s model.

Titled “Somewhere in Ardèche,” the shoot captures leisurely moments in a quiet countryside village—briefly stepping away from the noise of everyday life as autumn begins.

In the editorial, Go Youn-jung strolls through a garden, naturally taking in the changing season at an unhurried pace. Effortlessly pulling off classic French casual looks infused with Marithé François Girbaud’s heritage, she lends greater depth to the poetic mood of fall.

With the calm yet intelligent aura she has shown in every project, actress Go Youn-jung adds depth to this campaign. Under the soft autumn sunlight, she styles a regular-fit small classic logo half-zip with a shirt and denim for a fresh yet relaxed daily look, while a striped V-neck knit—highlighted by lively colors and patterns—completes a polished fall style.

The collection also offers a variety of transitional-season staples, including an easy casual look pairing an oversized hooded zip-up with a long skirt, as well as a knit pullover, a cotton work jacket, a Nordic cardigan set, and a wind jacket. Finished with the signature classic-logo ball cap, shoes, and hair accessories, it presents an even more versatile range of fall styling options.

Marithé François Girbaud’s 2026 fall collection with Go Youn-jung will be available at the brand’s official online store and major online platforms—including Musinsa, 29CM, Naver, and W Concept—as well as at offline stores nationwide.

To celebrate the release of the editorial, the official online store will also run a promotion for two weeks starting today, August 20, offering 5% off plus coupon benefits of up to an additional 5%.

Marithé François Girbaud was founded in 1972 by Marithé Bachellerie and François Girbaud. Based on European-inspired casualwear, the brand continues to present trend-leading styles.