Chanel Beauty Unveils BTS Jungkook as Global Ambassador in New Pictorial

Chanel Beauty’s global ambassador Jungkook of BTS unveils six cover versions and an editorial for the December issue of <Vogue Korea>, created with three Chanel fragrances.

Shot in Paris, France, this past July, the pictorial sensorially captures Jungkook’s multifaceted charm through Chanel’s three fragrances—from the intense energy he radiates as an artist to his unadorned, natural side.

The shoot features ‘N°5 L’EAU,’ which Jungkook has long enjoyed using, along with ‘BLEU DE CHANEL PARFUM’ and ‘LES EXCLUSIFS DE CHANEL 1957.’ The distinct personalities of each scent and Jungkook’s varied moods come together to create striking visuals.

‘BLEU DE CHANEL PARFUM’ is a fragrance that symbolizes freedom, independence, and a resilient spirit that forges its own path. Defined by a deep, rich woody accord, it complements Jungkook the artist as he reveals his unmatched energy and presence on stage.

‘LES EXCLUSIFS DE CHANEL 1957’ is characterized by a delicate, cozy scent centered on white musk that melts naturally into the skin. With a warm, comforting aroma that feels like a gentle embrace, it’s also a fragrance Jungkook has recently discovered and grown fond of. Its evocative notes—calling to mind rest and time wholly to oneself—further highlight Jungkook’s natural, relaxed vibe.

‘N°5 L’EAU’ is a fresh, modern reinterpretation of Chanel’s iconic N°5. Bright, fresh citrus notes harmonize with delicate florals, bridging Chanel’s timeless heritage with Jungkook’s distinctly contemporary sensibility.

Meanwhile, this pictorial—where Chanel’s three fragrances, each with its own distinct character, meets Jungkook’s multifaceted charm—can be found in the December issue of <Vogue Korea>, while related digital content will be released on <Vogue Korea>’s official website and social media channels.