American luxury brand Tory Burch has unveiled its Spring 2026 campaign featuring brand ambassador Yuqi of (G)I-DLE. Shot against the backdrop of a record shop steeped in retro vibes, the campaign is drawing attention for its stylish portrayal of her passion for music and fashion.

Also released alongside the campaign, a documentary series capturing Yuqi’s personal journey was rolled out in three installments from March 23 to 25 as part of Tory Burch’s social media series “TORY STORIES.” As the third campaign bringing Tory Burch and Yuqi together, it stands out for offering a more dimensional look at their special connection.

Speaking about the campaign, Yuqi said, “Working on the documentary was a truly meaningful experience.” She added, “I’ve always been inspired by Tory Burch’s passion and dedication to fashion, and by its message of supporting women. Through this project, I was able to look back on what first led me to start making music and why. I hope many people who watch this documentary feel the message that if you keep moving toward your dream and don’t give up, you can ultimately make it come true.”

Comprising three episodes, the documentary spotlights Yuqi’s life and sources of inspiration as an artist. Episode 1, “The Beginning of Everything,” explores her roots, while Episode 2, “Where Fashion Meets Music,” captures her passion for both music and fashion. It also includes moments with designer Tory Burch at the Spring/Summer 2026 fashion show in New York. The final Episode 3, “Toward the Future,” offers a candid look at her current journey and plans ahead.

Throughout the documentary series and the wider campaign, Yuqi draws attention in key pieces from the Spring 2026 collection, including Tory Burch’s signature “Romy” bucket bag, the “Charlie,” and the “Hank” ballet sneakers.

This season’s “Romy” collection is positioned as a lightweight, casual everyday bag, defined by supple pebbled leather and deep pocket details that offer roomy storage. The “Charlie” collection expands with softly structured shoulder bags and new drawstring-style silhouettes, proposed as modern-classic pieces that balance function and style.

Meanwhile, Yuqi is an artist active as a singer-songwriter, dancer, and producer as a member of K-pop girl group i-dle. She continues to stay active at a range of global events, including the front row of the Tory Burch fashion show during New York Fashion Week.