IU jewelry pictorial J.ESTINA — [Photo provided by J.ESTINA]

Leading domestic jewelry brand 'J.ESTINA' has unveiled its Spring 2024 advertising campaign featuring muse 'IU'.

This campaign is themed 'NEW SHINE BLOWS', introducing J.ESTINA's spring jewelry collection under a warm pink sky, filled with anticipation and excitement for the new year and new season.

IU, Innocent Jewelry Styling | 1 — [Photo provided by J.ESTINA]

In the revealed ad cuts, IU presents an innocent jewelry look with a pleasant smile in the warm spring breeze. The jewelry worn with a white square-neck knit is from J.ESTINA's 'ETER' collection, a signature collection featuring the infinity motif symbolizing infinity, with J.ESTINA's initial 'J' as a hidden point.

IU, Innocent Jewelry Styling | 2 — [Photo provided by J.ESTINA]

The new 'ETER' jewelry selected by IU features the eternal ether motif in a classic yet chic mood, combined in a tri-color gold oval ring form. This is J.ESTINA's new iconic collection.

In another shot, IU exudes her unique elegant beauty by wearing an off-shoulder top in this year's trending peach fuzz color, styled with a half-tied hairstyle.

The necklace, adding brilliance to the spring look, is also from J.ESTINA's 'ETER' collection, featuring a three-dimensional metallic shape with J.ESTINA's initial 'J' as a hidden point. The accompanying 'ETER' drop earrings are a unique item that can be styled in two ways, either as drop or stud, thanks to their post design.

Meanwhile, the Spring 2024 advertising campaign featuring J.ESTINA and IU can be viewed through J.ESTINA's official SNS channels, and the jewelry worn by IU is available at J.ESTINA stores nationwide and on the official online mall.