BTS Jungkook, Reveals Calvin Klein 2024 Spring Campaign Photoshoot | 1 — [Photo provided by Calvin Klein]

Calvin Klein unveils the 2024 Spring season campaign with the brand's iconic global ambassador, 'Jungkook'.

BTS Jungkook, Reveals Calvin Klein 2024 Spring Campaign Photoshoot | 2 — [Photo provided by Calvin Klein]

This campaign, shot at New York's Grand Central Station, which also has ties to BTS, was managed by Mert Alas who previously worked on Calvin Klein's underwear campaign with Jeremy Allen White and the fashion icon Kendall Jenner with 300 million followers. It beautifully captures the natural confidence of Jungkook, boasting his status as a global pop star.

BTS Jungkook, Reveals Calvin Klein 2024 Spring Campaign Photoshoot | 3 — [Photo provided by Calvin Klein]

The 2024 Spring collection from Calvin Klein is made up of classic items that convey the brand's youthful energy while maintaining its minimalistic identity. The 90s straight-fit jeans evoke nostalgia for the denim silhouette of the 90s, and the oversized monogram t-shirts, released in a tone-on-tone style with the iconic Calvin Klein monogram logo, bring a new feel to the existing logo t-shirts. From new styles of denim to casual apparel, the Calvin Klein Jeans 2024 Spring collection adds a unique twist to the brand's iconic items, showing authenticity to the current MZ generation while not forgetting stylish trends.

This campaign will be launched globally on the official Calvin Klein website today, February 16, with campaign videos and images to be revealed on the official social media @calvinklein.

The collection featured in the campaign is available at the official Calvin Klein online store and at Calvin Klein stores nationwide. Calvin Klein continues to build its worldview of minimalism, confidence, and sensuality through various top global ambassador collaborations this season, and will continue to unveil new chapters with them.

Calvin Klein will continue to build its unique view of minimalism, confidence, and sensuality through collaborations with various top global ambassadors this season, and will soon unveil the next chapter of this journey.