Longchamp, SS24 Collection Pop-up Store Opens at The Hyundai Seoul | 1 — [Photo source=Longchamp]

The French luxury fashion house Longchamp is opening a pop-up store at The Hyundai Seoul to celebrate the launch of its SS24 collection.

Longchamp, SS24 Collection Pop-up Store Opens at The Hyundai Seoul | 2 — [Photo source=Longchamp]

This pop-up store showcases Longchamp's SS24 collection, inspired by French students traveling during spring break, highlighting their chic and glamorous life reversal and fashion.

Longchamp, SS24 Collection Pop-up Store Opens at The Hyundai Seoul | 3 — [Photo source=Longchamp]

At the pop-up store, you can explore various items from the SS24 collection like the Le Pliage Box Bucket Bag and Le Pliage Essential Bucket Bag, along with pop-up exclusive products. There will also be scarf styling classes, teaching how to easily style scarves with bags, hair, and belts.

In addition, the pop-up store will feature various events to celebrate its opening. There will be first-come, first-served giveaways of Daisy handmade candy for those who pre-book and visit the store, as well as a free photo printing service for participants in the SNS hashtag event, with a chance to win a Longchamp SS24 bag through a later draw.

Furthermore, customers purchasing Longchamp products at the pop-up store will receive a special gift on a first-come, first-served basis, and on March 15 and 16, particularly, customers will receive a Daisy fresh flower bouquet.

The pop-up store, prepared with various events, will run from March 15 to 31 at the pop-up zone on the first floor of The Hyundai Seoul, and reservations can be made in advance through the reserve tab in the message inside the Longchamp Korea KakaoTalk channel.