This image has an empty alt attribute; its file name is 20240229_LeeZuYeon_03.jpeg — [Photo credit=Jo Malone London]

From the boutique fragrance and lifestyle brand based in London, Jo Malone London, comes the release of the limited collection 'Scented Memento' editorial featuring the group The Boyz.

The Boyz star in Jo Malone London 'Scented Memento' editorial revealed | 1 — [Photo credit=Jo Malone London]

In the revealed editorial, the star captures the mood inspired by British antique markets, playing dual roles as both the antique shop owner and a customer searching for items. His enchanting gaze, whimsical charm, and melancholic aura have garnered admiration from viewers, showcasing a visually striking moment scented with nostalgia.

The Boyz star in Jo Malone London 'Scented Memento' editorial revealed | 2 — [Photo credit=Jo Malone London]

The 'Scented Memento' collection from Jo Malone London, also featured alongside the antique shop editorial, draws attention for its inspiration from British antique markets and distinctive bottle design that deviates from Jo Malone London's traditional style, increasing its desirability. The vintage perfume design, inspired by the mood of the photoshoot, maximizes the editorial's atmosphere.

The collection, consisting of four colognes and one candle, particularly highlights 'Musk Memento' inspired by vintage soap and 'Ginger Beer' cologne, inspired by a traditional British drink. The star's portrayal in the editorial emits a pure and clean image with Musk Memento and a melancholic vibe with Ginger Beer, sparking curiosity about the fragrances.

Beyond these two, the collection includes the citrusy 'Emerald Time', the floral 'Passiflora' cologne, and the 'Dawn Musk' home candle. Jo Malone London's 'Scented Memento' collection is available in Jo Malone London boutiques nationwide from February 29.

Meanwhile, the 'Scented Memento' collection editorial and video featuring The Boyz and Jo Malone London can be found on the official W Korea (W Korea) SNS channels.