Cartier X BTS V, 'FRI(END)S' Live Performance Revealed | 1 — [Photo Provided by Cartier]

The new digital single "FRI(END)S," a collaboration between Cartier and Maison's ambassador BTS V, will be revealed through W Korea.

Since July 2023, V has been active as a Cartier ambassador, expressing the brand's image through various appearances. He has once again showcased a visual and aura fitting the fashion muse image alongside the newly released single.

The live performance, shot at Cartier Maison Cheongdam 'La Résidence', begins with a close-up of V. Styled with Cartier's Panthère de Cartier, LOVE, and Juste un Clou collections, he flaunts his impressive visuals in clean and sophisticated deep brown and burgundy tones.

As V begins the stage, the space fills with his soft yet versatile vocal range. Fully immersed in the performance, V shows subtle facial expressions as the melody of the song gradually intensifies, thereby confidently revealing his unique sound as a solo artist and further enhancing his charm.

Meanwhile, V released a new song "FRI(END)S" on March 15th. It is a sweet and honest confession song of the Pop Soul R&B genre, expressing the desire to evolve from long-time friends to something more. Six months after the release of his first solo album Layover, V has once again captured the hearts of global fans through his unique taste and distinctive style in music and visual content.

Starting from March 18th, the "FRI(END)S" performance video and various contents featuring V and Cartier will be presented through W Korea's Instagram (@wkorea), Facebook (https://www.facebook.com/wkorea), and YouTube (https://www.youtube.com/@wkorea).