DAKS ACCESSORIES announced the launch of its new 'BIRKPARK' line using premium nylon materials, further strengthening its Fabric Bag lineup.

Recently, DAKS has been enhancing its nylon-centered Fabric Bag product line in response to customer preferences for lightweight and practical materials and changing lifestyles. Particularly during the hot and humid summer months, the preference for nylon, which is lightweight, durable, and easy to maintain, has significantly increased. As a result, the number of Fabric Bag styles has increased by 50% compared to the previous year, allowing for versatile use anytime, anywhere. The strategy is to expand both the product range and customer base by diversifying materials beyond the traditional leather-focused lineup.

In fact, DAKS's strategy to diversify materials has translated into positive sales responses. The 'MISTY FLOWER' line of nylon bags, first introduced at the end of March this year, gained popularity for its comfortable wear and unique charm decoration, selling over 80% of its initial stock within a month of launch. In response to this rapid sales pace, DAKS prepared additional stock by the end of June to swiftly meet customer demand.

Following this, in June, the new 'BELFORD' line was launched, featuring durable nylon fabric finished with croc-embossed leather, continuing the success of Fabric Bags. By utilizing a mix and match of materials and intricate decorative details, these items emphasize an elegant and luxurious feel rather than a casual one, achieving a sales rate of over 40% within a month of release.

To continue the trend of popular Fabric Bags, the newly launched BIRKPARK line is a strategic follow-up item that skillfully combines DAKS's signature luxury with a casual charm using premium nylon materials. It features a voluminous structural form and elegant shirring details, distinguishing it from leather bags and typical Fabric Bags. The brand's signature 'D' metal ornament is prominently displayed to emphasize DAKS's unique identity and sophistication. The line includes three styles: crossbody bag, tote bag, and mini shoulder bag, available in sleek black and luxurious brown colors.

An LF DAKS ACCESSORIES representative stated, "BIRKPARK is a strategic line that finely responds to customer demand based on the success of fabric bags like MISTY FLOWER and BELFORD, which received enthusiastic responses earlier this year." They added, "We plan to continuously expand DAKS's premium Fabric Bag lineup by enhancing material diversity and detail precision to satisfy both functionality and style."