A Noteworthy Collection, 'IOEDLE's 23FW

The South Korean fashion brand "IOEDLE" is set to present its 23FW collection at the 2023 Trend Fair, themed around Korea's industrialization era. This collection reinterprets the nostalgia and sentiments of the generation of parents who left their hometowns for the city, culminating in unique designs.

'IOEDLE' reinterprets the nostalgia and sentiments of Korea's past to deliver nostalgic retro fashion to the modern era. The brand aims for unique designs that break the mold of conventional fashion, pursuing bold and innovative styles beyond mainstream designs.

The 23FW collection interprets the life and sentiments of the generation of parents who left their hometowns for the city during the industrialization period. Themes such as the journey of young people to the city, the forest of skyscrapers, memories under warm blankets, cold city nights, the dreams and reality of advertising, and the contrast between machinery and nature will be explored. The collection will feature a variety of items from scarves to hats, padded jackets, and sweatshirts.

IOEDLE's 23FW collection will be exhibited at the 2023 Trend Fair, held from Wednesday, August 23, to Friday, August 25, on the first floor of COEX B Hall in Seoul.

Notably, on August 24, a fashion show will be held at the venue to showcase their works to buyers and the general public.

Meanwhile, the 2023 Trend Fair will feature over 130 domestic designer brands, with various promotions prepared for the general public, including first-come-first-served brand gifts and discounts of up to 70% on past season products.