2023 Trend Fair, Held at COEX from 8/23 to 8/25

The Ministry of Trade, Industry and Energy (Minister Lee Chang-yang) and the Korea Fashion Industry Association (Chairman Han Joon-seok) will host the "2023 Trend Fair" at COEX 1st Floor B Hall from August 23 (Wed) for three days.

The Trend Fair, which will be a venue for business development, new market creation, brand promotion, and sales increase for fashion brands, will feature 116 brands in women's wear, men's wear, unisex, and fashion accessories (bags, shoes, accessories, etc.) that have passed professional evaluations, along with 14 fashion tech brands, totaling 130 brands.

In the case of fashion brands, rising brands with experience in Seoul Fashion Week and global exhibitions, as well as new brands with creative sensibility and product strength, will participate in large numbers. The fair is organized into zones with different concepts such as contemporary/young & street/eco-green/retro/life balance. Additionally, the Trend Fair will introduce a fashion tech zone for the first time, offering a great opportunity to experience various fashion technologies and trends in one place.

This Trend Fair aims to enhance business outcomes for exhibiting brands, with buyer consultations, consumer sales, joint fashion shows, fashion tech presentations, and events for attendees.

Buyers include online & offline distribution companies, brands seeking purchase and designer collaborations, and leading company builders in Korea, who have completed pre-registration. Information between pre-registered buyers and exhibiting brands will be provided to facilitate efficient consultations and business outcomes during the exhibition.

Moreover, a variety of attractions will be offered during the exhibition, including joint fashion shows and fashion tech presentations from August 24th to 25th. In particular, 32 brands selected through professional evaluations among the exhibiting brands will conduct joint fashion shows at 2 PM and 4 PM on both days, and presentations introducing the fashion technologies of 14 fashion tech brands will also be held during the fashion show intervals.

Additionally, a consumer sales event will be held throughout the three days of the exhibition. Visitors can shop from a total of 116 fashion brands at discounts of up to 70%, and various events like AI photo camera experiences and gachapon prize drawings will be conducted.

The 2023 Trend Fair is free for all to attend, including buyers and the general public, and will run from 10 AM to 6 PM from August 23rd to 25th.