Metrocity, The Glamorous Finale of the 2024 S/S Seoul Fashion Week

The Italian neo-classic brand METROCITY splendidly decorated the finale of the 2024 S/S Seoul Fashion Week, held at 8 PM on September 9th at Seoul Dongdaemun Design Plaza (DDP).

Attended by approximately 920 celebrities, domestic and international buyers, and fashion industry insiders, the show presented 92 outfits from the ‘DEAR STUDIO54’ collection, an homage to STUDIO54 in Manhattan, New York, circa 1977. It depicted the free Day & Night looks of the ‘STUDIO54’ Crew heading to the luxurious resort of Portofino in Northern Italy, a longtime favorite of global celebrities.

The show featured a large disco mirror ball, dazzling laser reflection performances, and a live band, adding vitality to the stage. The runway also provided visual enjoyment by depicting models representing the superstars who were icons at Studio 54 in modern times.

Notably, the Metrocity fashion show was brightened by the presence of around 900 guests, including celebrities like actors Han Ye-seul, Seohyun, Park Ha-sun, Lee Ji-hoon, broadcaster Kang Ho-dong, idol group Banner, WJSN members Dayoung, Yeonjung, and Subin, former MOMOLAND members Ahin and Jane, singer Gong Minzy, Dalshabet's Serri, Choa, as well as fashion industry insiders, VIP buyers, and more.

A Metrocity representative stated, “This fashion show received a lot of attention from domestic and international buyers, industry insiders, celebrities, and influencers even before it started, due to the anticipation for Metrocity's unique collection that makes new attempts every year. We staged a fashion show that resonated with about 900 audience members while showcasing Metrocity's 24SS look.”

Meanwhile, Metrocity's ‘DEAR STUDIO54’ collection showcased in the finale of Seoul Fashion Week is also available for viewing at the start of the fashion show and on Metrocity's official online store.