All-Time Legend, Lee Hyori's Comeback

The new song 'Hoodie and Shorts' contains a proactive message about walking one's own path rather than following others' standards, and it well expresses Lee Hyori's confident charm and her relaxed attitude.

Reebok has selected Lee Hyori, a representative solo singer and a multi-entertainer symbolizing an era in the Korean music industry, as its brand ambassador, judging that her image aligns well with Reebok's classic heritage brand identity. They plan to continue various campaign activities with her.

A Reebok representative stated, "As Reebok is a brand that has firmly established itself in the minds of many consumers throughout its long history, we expect to create various synergies in line with Reebok's branding goals with Lee Hyori, an icon symbolizing an era and possessing a unique fashion sense. We plan to reinforce our image as a heritage brand that spans all age groups."

As the first project with Lee Hyori, Reebok has released teaser images and a teaser video for its 23 FW padding collection. Based on the common ground of the return of the advertising queen and Reebok's Y2K fashion and retro mood, the theme 'RETURN' was chosen. The teaser photos and video feature styles that reinterpret Reebok's retro charm to suit modern trends, and Lee Hyori styled the 'Lee Hyori Pump Padding,' forecasting the retro fashion trend for this winter.

The 'Lee Hyori Pump Padding' is a padded jacket with a bulky silhouette and glossy finish, inspired by Reebok's signature Pump technology, and is set to be released on October 27th. Reebok plans to sequentially unveil various contents collaborated with Lee Hyori, starting with the release of the teaser photos and video, followed by the main photoshoot and photoshoot sketch video.