In the rapidly changing seasons, the calm and elegant mood of the ‘Old Money Look’ has become a trend for the FW season, and the fashion-sensitive industry is showcasing various items in line with this trend.
The 'Old Money Look' refers to a style worn by the upper class, representing wealth inherited over generations, also known as 'golden spoon look' or 'quiet luxury'. It minimizes logos and instead uses subdued colors like black, white, and brown tones to create a modern yet classic image. The style is characterized by luxurious materials and sophisticated designs in accessories.
Especially in bags, classic mood brown-colored bags are getting more attention than the casual and colorful bags that were previously popular. The 'Lambda Bag' from the brand [on cho] can be styled as a shoulder and handbag two-way, suitable for those aiming for the Old Money Look and various other styles. For those preferring easy storage, on cho's 'Eta Bag' with its large size and soft curves is ideal for a classic and modern feel.
Furthermore, the [Third Movement] brand's signature shape ‘Melting Heart’ series, with its bold gold lines (necklaces, earrings, rings, belts, etc.), is perfect as a point accessory for the simple yet sophisticated Old Money Look, adding a subtle luxury and completing the classic Old Money style.
In line with the trend of focusing on 'sustainable fashion' to reduce overspending in a sluggish economy, the popularity of the neat and luxurious Old Money Look, which doesn't follow short-term trends, is expected to continue every FW season. Therefore, it is suggested to try various stylings this autumn and winter with the classic items from brands like on cho and Third Movement.