Gucci Celebrates 70th Anniversary of 'Gucci Horsebit 1953 Loafer'

Italian luxury brand Gucci is celebrating the 70th anniversary of the Gucci Horsebit 1953 Loafer, an eternal symbol of the house's heritage and Italian craftsmanship. The new advertising campaign features Gucci brand ambassadors, actor Paul Mescal and house global brand ambassador Xiao Zhan.

Since its launch in 1953, the Gucci Horsebit 1953 Loafer has revolutionized the global fashion scene with its elegant design and comfortable fit. The horsebit emblem, inspired by a horse's bit consisting of two rings connected by a bar, quickly became a symbol of the house. Even today, it's considered a significant design element, embodying the legacy of the past.

The Gucci loafer, adorned with this horsebit emblem, is an innovative design that combines Italian craftsmanship, the traditional aesthetics of British equestrianism, and the American outdoor lifestyle. Over the decades, it has become a globally beloved product. The Gucci Horsebit 1953 Loafer encapsulates Gucci's unique history and timeless charm, embodying the excellence and elegance of Italian design.

In the ad campaign, new styles that add modern charm to the elegant design first introduced in 1953 were unveiled through Paul Mescal and Xiao Zhan. The two protagonists in the campaign beautifully expressed how this design with authenticity can continuously inspire and be loved across generations in their unique way.

The new campaign can be viewed on Gucci's official online store (Gucci.com), Instagram, Facebook, and YouTube. The Horsebit 1953 Loafer is available for purchase at the men's store in Hyundai Department Store, Lotte Department Store, and selected Gucci stores.

About the Gucci Horsebit 1953 Loafer

In the 1950s, Gucci began applying motifs that reflected the lifestyle and fashion style inherent in horseback riding, a popular pastime among its clients at the time. This was the genesis of the horsebit emblem, two rings connected by a bar. In 1953, the loafers featuring this horsebit design were first introduced, becoming a symbol of the house's authenticity. Creative directors over the years have reinterpreted it in their vision, making the horsebit a symbol that continues to carry the legacy of the equestrian world inspired by the house's history to this day.