The modern crystal lifestyle brand Swarovski has unveiled a mystical-themed photoshoot with TWICE's Nayeon, announcing plans to roll out their 2023 holiday campaign.
Swarovski's 2023 holiday campaign, themed "Celebrate Wonder," speaks of the endless creative possibilities of crystals and the celebration of autonomous self-expression. The campaign, featuring a fairytale-like backdrop and sparkling crystal jewelry, is enhanced by Nayeon's captivating aura, creating an impactful visual.
In the revealed campaign photos, Nayeon showcases a variety of looks styled with Swarovski's 2023 holiday collection. Adorned in a pink ruffle dress, Nayeon radiates dazzling charm like a fairy under the night sky, complementing Swarovski's Luna collection featuring moon motifs. With a black evening dress accented with a ribbon, she sports a crystal choker and cat-eye shaped crystal eyewear, showcasing a dreamy gaze and a different allure.
Especially notable is how Nayeon interprets Swarovski's iconic jewelry in her lovely mood. The cute black teddy bear necklace, paired with a sheer black mini dress, completes a pop style, while the Luna pendant necklace adorned with dark-toned crystal pavé perfectly matches a bright and innocent white dress look, fully embracing the diverse charms of Swarovski's 2023 holiday collection.
The campaign video, which seems to transport viewers into a wonderland straight out of imagination, also stands out. In the video, Nayeon adds intrigue to the story by moving between a dreamlike place filled with floating snow, clouds, and balloons and reality.
The products worn by Nayeon in the 2023 holiday campaign with Swarovski can be found at Swarovski stores nationwide and on their official website.