New Balance X IU, Lovely Winter Look

Capturing a warm winter mood, ‘Purply’ and the natural and effortless ‘550 Sneakers’

Sports brand New Balance (NEW BALANCE) has released a photoshoot featuring brand ambassador IU.

In the photoshoot, IU attracts attention with her natural poses amidst a cozy winter atmosphere. She completed a casual yet cozy winter look by matching New Balance's popular Purply and Reversible Fleece Trapper Hat, along with a collar fleece jacket.

The Purply worn by IU is a mule type of winter shoe with a fleece lining on the upper for added warmth. Inspired by the outsole of New Balance’s signature 990v1 and the midsole of the CT300, it offers stable comfort. The folding design allows for high versatility and various stylings.

IU presented a photoshoot showcasing her unique natural charm, styled in the classic court shoe ‘550’ by Aimé Leon Dore's creative director Teddy Santis, paired with a white shirt and denim pants. New Balance's representative court shoe ‘550’ is a clean white upper shoe with added point colors, versatile for daily wear.

The New Balance products worn by IU in the photoshoot can be found on the New Balance official website and offline stores.