Lee Sung-kyung Becomes the New Muse for Damiani

Italian high jewelry brand Damiani has chosen actress Lee Sung-kyung as its new brand ambassador.

Damiani stated, "Presenting jewelry with the highest value based on exquisite craftsmanship, we are pleased to select actress Lee Sung-kyung as the new ambassador for the emerging Korean market, which has risen as a core market globally."

Subsequently, the brand added, "With stable acting and irreplaceable charm proven in each participating work, Lee Sung-kyung, who has received great love from the public, perfectly aligns with the brand's pursuit of the individual's unique beauty and charming value."

Damiani plans to unveil a new campaign featuring Lee Sung-kyung later this month. In this campaign, various collections of the brand, including the representative collection 'Belle Epoque' and others such as 'Belle Epoque Reel,' 'Margherita,' and 'Mimosa,' will be showcased.

Lee Sung-kyung expressed her feelings, saying, "I am happy and excited to be a part of Damiani's new campaign with its long history and tradition. It is an honor to be able to embody the values of elegance and unique beauty pursued by Damiani."

Meanwhile, Damiani jewelry, meticulously crafted by skilled artisans in the Valenza region of Italy, is loved worldwide for its excellent details and originality.