Fashion Industry Targets MZ Generation with 'Winter Fashion Items'

This winter, the weather is unpredictably fluctuating. Warm days are followed by intense 'Arctic cold waves', causing the perceived temperature to drop to as low as minus 20 degrees Celsius, continuing a period of severe cold.

Amidst this, fashion enthusiasts are drawing attention by completing various winter styles using a range of winter fashion items for warmth.

Popular 'winter fashion cheat keys' range from padded items that offer both warmth and style with a cozy touch, to hats and shearling boots. Consequently, the fashion industry has also been presenting a diverse array of winter items that balance style and practicality, aiming to attract consumers.

This winter, short padding, shoes, bags, and other padded items are trending. According to Naver's Datalab, 7 out of the top 10 popular fashion apparel search keywords (from December 1st to 19th) are related to padding.

Firstly, despite the cold, fashion enthusiasts who can't give up on trends are being catered to by the industry with various materials and styles of short padding. In particular, glossy padding, like those worn by Nana and Jung Ye-in, is gaining immense popularity among the hip MZ generation.

Various items made from padding material are also receiving positive responses. Notably, the quilted bag known as 'Jennie's peddler bag (cloud bread bag)' continues to be highly popular.

Loved for their kitschy colors and practical designs, padding bags are captivating consumers with a variety of designs, materials, and colors.

Mule-type padded shoes and boots are also being noted as items to complete this winter's styling.

Hats are an essential winter fashion item that can complete a stylish winter look. Recently, the 'balaclava' has become a key item for completing hip winter fashion, especially popular among the MZ generation.

The 'bucket hat', a key element in winter styling, has been enhanced with warm materials such as knit, fluffy, and fur for added warmth.

Go Ara completed an elegant winter look by styling a brown-toned bucket hat matched tone-on-tone with a half-coat that accentuates the waistline.

Furthermore, with the recent popularity among the MZ generation of winter fashion styles combining headphones and beanies, a variety of beanie products with diverse designs and colors are also continuously loved.

Jung Ye-in showcased a hip daily look by matching a glossy short padding with a black-colored beanie and headset.