STAYC Yoon, Chosen as the Muse for L'Oréal Paris

Global No.1 hair dye brand L'Oréal Paris has chosen STAYC's Yoon as the new muse for 'Excellence Parisian Chic'.

L'Oréal Paris stated, "Yoon's unique aura and trendy yet sophisticated charm align perfectly with the image of 'Excellence Parisian Chic'. We look forward to creating great synergy with Yoon and revealing a new side of our brand."

Along with announcing the muse selection, L'Oréal Paris also unveiled new advertising visuals featuring Yoon. In the visuals, Yoon perfectly embodies various hair color concepts and styles, showcasing everything from chic to fresh charm.

Particularly, the natural and sophisticated sand beige hair color, enhanced with a touch of ash, beautifully highlights Yoon's stunning beauty and captivating atmosphere, drawing admiration.

Meanwhile, L'Oréal Paris plans to present various marketing activities with its new muse Yoon, and 'Excellence Parisian Chic' is available at L'Oréal Paris' official online mall, Olive Young, Naver brand mall, and others.