Le Coq Sportif has revealed a 2024 new semester campaign photoshoot featuring actors Shin Ye-eun and Bae In-hyuk.
Shin Ye-eun and Bae In-hyuk exude fresh charm while perfectly embodying Le Coq Sportif's new semester style, offering a variety of styles for campus life.
For the new semester, Le Coq Sportif introduces three new backpack styles in various colors: a 29L large-capacity AT backpack, a compact 25L AT mini backpack, and the signature ATOZ 3.0 backpack with a ball cap-shaped hanging pouch.
This photoshoot, as the second collaboration between Shin Ye-eun and Bae In-hyuk following their perfect chemistry in the 'All Winter With You' campaign, captures the excitement and anticipation of a new start in a lively mood.
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