H&M Move, Collection Launch with Raye & Zlatan

This cutting-edge collection, launching on January 11 and inspired by a harmonious blend of sports and fashion, is unveiled in collaboration with powerful musician Raye and football legend Zlatan Ibrahimović.

British singer-songwriter Raye embodies this aesthetic and has partnered with H&M Move for the collection's launch. “I believe movement is for everyone. It's about how you move forward in your journey and life, both mentally and physically. Discovering who you are and gaining confidence in your own skin takes time, but I think all of this is possible through movement,” says Raye.

In this new campaign, Raye shares the spotlight with famous striker Zlatan Ibrahimović, who joined the H&M Move team as a brand Mover in 2022.

“Movement is embedded in my DNA, and I will not stop moving forward. H&M Move is no different, and this collection has elevated the standard of movewear to the next level."Shooting the campaign with Raye was really enjoyable, and I think the results are fantastic," says striker Zlatan Ibrahimović.

H&M Move is preparing a live performance by Raye in London on January 24th to celebrate the new collection and campaign. This award-winning artist will perform her top chart tracks and entertain the specially invited guests.

“We are genuinely thrilled to reconnect the worlds of sports and fashion with music superstar Raye and sports legend Zlatan Ibrahimović in this campaign," says Henrik Kroon, the new General Manager of H&M Move.

The new movewear collection will be launched on January 11th and will be available in selected H&M stores and on the official online store.

#About Raye

British singer-songwriter Raye is one of today's brightest stars in the music industry. She boasts seven Top 20 singles, 33 million monthly listeners on Spotify, an Ivor Novello award, multiple Brit Award nominations, and songwriting credits for industry legends. Her debut studio album as an independent artist, 'My 21st Century Blues,' released in early 2023, features the UK chart-topping single 'Escapism'.

#About Zlatan Ibrahimović

Zlatan, one of the greatest strikers in history, has played in some of the world's top leagues. This football legend is Sweden's all-time top scorer and has won league titles in four countries. Zlatan joined H&M Move as a brand Mover in 2022, recognized as a top multi-mover inspiring people all around the world.