Suga X Valentino, ‘Valentino The Narratives’ Campaign Revealed

The Italian luxury haute couture brand Maison Valentino, along with BTS's Suga, who is a brand ambassador, unveiled a new campaign that will captivate everyone's attention. In the 'Valentino The Narratives' men's campaign, we can see Suga's everyday moments between ecstatic cheers and solitary moments.

Suga has been with Valentino as a contemporary DI.VA (DIfferent VAlues) since January 2023. Establishing his unique style, conveying values, and leading change, Suga embodies the identity and values of his generation in an impromptu and contemporary way. This process further expresses the new masculinity of the Maison.

Under the direction of Maison's Creative Director Pierpaolo Piccioli, the campaign, photographed by world-renowned photographer Theo Wenner, unfolds the inner story of the celebrity against the backdrop of the streets and studios of Seoul. In these secretly captured moments, Suga reveals his calm and confident self through images that shine in the echelon of stardom.

An artist who displays unexpected personality and authenticity, Suga is the perfect embodiment of the 'Valentino The Narratives' collection, completed through a reinterpretation of the essence of tailoring. Centered around formal wear, his suited look with shorts, Valentino Garavani Rockstud bags, and Valentino Garavani One Stud XL sneakers, offers a glimpse into Suga's free yet romantic side.

The new campaign 'Valentino The Narratives' featuring Suga was unveiled on January 12, 2024, and the Spring/Summer 'Valentino The Narratives' men's collection will be available from January 15, 2024, at the Valentino Galleria Luxury Hall Uomo Boutique and Valentino Shinsegae Department Store Gangnam Uomo Boutique.

*Valentino DI.VAs = DIfferent VAlues.
The contemporary Valentino DI.VAs represent 'Different Values', symbolizing multifaceted characters whose Maison's codes are inscribed with inner values. Creative Director Pierpaolo Piccioli forms genuine relationships with these DI.VAs, continuing a conscious and progressive approach, achieving true cultural advancement.