Designer brand ‘SONGZIO’, known for its K-luxury status, has adorned the cover of the prestigious high-fashion 'DUST MAGAZINE', established in Berlin in 2010, with its ‘NEO IDEALISM' issue for the year 2024.
SONGZIO, having been selected as DUST's cover brand for the first time in June 2022 among domestic fashion brands, has once again graced the cover after two years, showcasing the prestige of K-luxury brands among European luxury brands like SAINT LAURENT, GUCCI, MIU MIU, and RICK OWENS as the only Asian brand.
The photoshoot, themed ‘ROOM THIRTEEN’, was set in a school classroom where 13 models created a scene reminiscent of a pure yet rebellious cult movie. True to the SS season, the shoot featured soft and bright shades like beige, ivory, cream caramel, with accent colors like pale lime and salmon pink, contrasting with SONGZIO's signature black, creating a boyish and rebellious mood.
Established in 1993, SONGZIO, a leading designer brand in Korea, is aggressively expanding globally, with presence in world-renowned department stores like Paris Printemps and Hong Kong Harvey Nichols.