MCM, Models Sumin X Cara Delevingne in SS24 Campaign

The global luxury fashion house MCM has unveiled a new SS24 season campaign featuring some of the world's top models.

British actress and top model Cara Delevingne, along with Sumin, a South Korean top male model sought after by world-renowned brands, participated in this 2024 Spring/Summer campaign. In it, MCM showcased styles for progressive and young mavericks active around the globe.

Mavericks, a term derived from 'Maverick' referring to independent and innovative thinkers, are progressive individuals who act with forward-thinking, often deviating from traditional methods or rules to propose new ways or perspectives. This aligns with MCM's spirit of bold, rebellious, and freedom-seeking activities through ties with music, art, travel, and technology over the years.

In the SS24 campaign, MCM portrays dynamic digital nomads, like Cara Delevingne and Sumin, who freely traverse virtual and physical worlds, and cultural realms, seeking their own unique world.

The campaign features a variety of styles, including MCM's unique extra-large diamond tote bag, tennis backpacks and sling bags for tennis, modern daily bags with Loreto patterns, and bags perfect for special occasions. The collection also introduces MCM's boundaryless ready-to-wear like sporty coats and elegant double-breasted tuxedo jackets, along with innovative leather goods, accessories, and new shoes in the lifestyle product line.

Meanwhile, MCM's Spring/Summer 2024 collection is available at MCM's official online store and stores nationwide.