The global lifestyle brand Calvin Klein, representing modernity and youth, unveiled the start of its 24SS collection through new denim and footwear photoshoots.
This photoshoot was conducted in collaboration with national actress Kim Yoo-jung, who is currently active in the drama 'My Demon' and has received increased attention by winning the Best Actress award. She perfectly embodies the mature and urban vibe of Calvin Klein's jeans and footwear, leading the start of the 24SS campaign with her unique aura.
The new footwear worn by Kim Yoo-jung includes various products with even more attractive details added to Calvin Klein's 'Marmo Sneakers', which continued a sold-out streak last season.
The clean, all-white 'Marmo Sneakers' worn with a denim set-up enhance the iconic mood of Calvin Klein, proving to be perfect for daily wear.
The 'Marmo Sneakers Silver' worn with a maxi denim skirt feature a silver heel top, creating a clean and trendy fashion sense.
The 'Marmo Meta Sneakers' worn in two different looks are a new product proposing a significant upper change based on the original Marmo. Their chunky, oversized sole provides a fashionable look, capturing especially the heart of the MZ generation. Kim Yoo-jung styled them with an A-line mini skirt in white color, and with loose cargo pants in black color, showcasing the versatile styling potential of the different colors and charms of the Marmo Meta.
The 'Marmo BTW Sneakers' worn with a CK logo badge crop short-sleeve T-shirt are sneakers transformed from the original Marmo with a skateboard shoe concept. The thick laces and oversized tongue add a witty and fun element.
The 'Milan Sneakers' worn with a slim crop rib cardigan combine natural leather and suede, exuding luxury. The trendy CK logo on the side of the shoe is eye-catching, adding a point to the look.
The 'Denim Ball Cap' in the photoshoot also stands out, with a classic monogram logo on the front and a light blue wash creating a vintage mood and trendiness simultaneously.
Calvin Klein's 24SS new footwear and ball caps are recommended as wearable items for the upcoming school season, perfectly embodying the 'Back to School' theme.
Meanwhile, the Calvin Klein footwear and Calvin Klein Jeans 2024 SS new products worn by Kim Yoo-jung are available at Calvin Klein Jeans offline stores nationwide, the official online mall, and the Calvin Klein Naver Smart Store.