The 2024 Valentine's Day campaign photos and videos, featuring Chaumet, the Parisian high-jewelry brand with over 240 years of history, and singer-actor Cha Eun-woo, have been unveiled.
Cha Eun-woo, beloved for his warm appearance and amiable charm, in addition to his diverse talents, wore iconic pieces from Chaumet and expressed various forms of love for the season of love.
The jewelry worn by Cha Eun-woo in the campaign includes pendants, rings, and bracelets from the 'Liens' collection, symbolizing connections that strengthen over time, and pendants and bracelets from the 'Bee My Love' collection, representing perfect symmetry and strong love with a honeycomb motif, showcasing a smooth and sophisticated jewelry styling.
Meanwhile, the Valentine's Day campaign content featuring Cha Eun-woo and Chaumet can be found on Chaumet's official KakaoTalk channel and Instagram, and the products worn in the campaign are available on the official website.
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