Yuqi, Reveals Fresh Spring Work Look Pictorial

Dae Hyun (CEO Shin Hyun Kyun)’s MZ target women's clothing brand 'Decav' has selected (G)I-DLE's Yuqi as its first brand ambassador.

Decav is a brand that breaks down the boundaries between DAY & WORK, focusing on women's lives and values. It reinterprets modern and classic bases to unravel women's elegance and resilience, embodying a cool contemporary sensibility. A brand representative mentioned that Yuqi was chosen as an ambassador because her confident and unique charm aligns with the contemporary image of women that Decav strives for.

The released 24 SPRING pictorial under the theme ‘Anytime, Anywhere, Dekavv’ captures moments of discovering Yuqi’s new and diverse charms with Decav.

In the pictorial, Yuqi styled a classic mood tweed jacket and sheer material layered wrap skirt, showcasing a luxurious yet stylish atmosphere created by Decav's sensibility.

The shot wearing a bright ivory-colored tailored collar tweed jacket and straight denim perfectly portrays a mature and solid women's workwear look, previously unseen from Yuqi.

Meanwhile, (G)I-DLE's Yuqi, starting with the release of (G)I-DLE's second full album '2' (Two) on the 29th (Monday), has hinted at various activities. The Decav SPRING collection featuring Yuqi will be sequentially revealed starting from February 13th through Dae Hyun Inside's own mall website, W Concept, 29CM, etc.