S&A (S&A, CEO Jo Junhang) presents the lifestyle golf wear brand Torbist (TORBIST), unveiling its SS24 advertising campaign.
This Torbist advertising campaign features dynamic and active images of Ko Guntek, a three-time winner on the Korean Tour last season, and Choi Hyejin, who is making waves in the LPGA, showcasing the product's unique features intuitively.
Furthermore, the brand's fresh image is enhanced with the continued partnership with pro golfer Kim Yunho for three consecutive years, and new joiners pro golfers Park Seoyeon and Shin Jiyoon from the KLPGA.
This season, Torbist is notable for its vibrant colors and products that allow for multiple coordinations.
The collection includes easy-to-layer pullovers, vests, and zip-up cardigans, offering a wide selection of colors including monochromes like white, gray, black, and vibrant shades like light green and light blue, providing a broad range of choices to suit personal tastes and styles.
Furthermore, the luxurious atmosphere is completed with the exquisite blend of soft-touch functional fabrics and sophisticated pastel colors, creating stylish looks that are comfortable to wear both on the golf course and in everyday life.
Featuring fabrics with excellent cooling functions and stretchability to maximize golfers' performance, the collection enhances functionality with deodorant tapes and banding details, much preferred by golfers.
Enhancing the collection's atmosphere, the accessory line including hats, gloves, socks, and eye-catching hologram cover caddy bags, allows for a highly finished field look.
In the campaign video released, Torbist's sponsored athletes, pro golfers Ko Guntek and Choi Hyejin, embody the catchphrase "The moment I truly become myself," showcasing the completion of Torbist's identity. Wearing Torbist golf wear, they demonstrate the process for a perfect swing, embodying the brand's identity of endless passion and challenge towards golf, and promoting the spirit of sports.
Torbist's SS24 collection, photos, and videos can be found on the S&A website or the TORBIST website, as well as through SNS.