The Italian neo-classic brand METROCITY revealed a TVC advertising video on the 8th, featuring Seohyun in the styling of their new 24SS handbag collection.
This TVC campaign, themed 'Your day starts with style', introduces METROCITY's unique RTW (Ready To Wear) and LG (Leather Goods) lines through five different stylings that can be uniquely and daily worn.
Seohyun's selection of five handbags completes an OOTD (Outfit Of The Day) for the upcoming spring, offering easy-to-follow fresh spring stylings.
True to its Italian heritage, Seohyun freely strolls through Milan's Duomo Cathedral, the beautiful harbor of Portofino, Italy, and various city spots, showcasing spring-filled stylings in the video.
The 'Seohyun bag' notably includes the Bonbon collection, featuring a black and white color scheme. The collection, known for Metrocity's sophisticated quilting technique and soft texture, adds a unique charm with new color matches and designs for the 24SS season, following a sold-out 23FW season.
The apple mint-colored folded quilting bag, with its Serato lock feature for opening and closing, suits both formal and casual looks with its structured volume. Additionally, a hobo-shaped handbag with a turn-time lock decoration is available in both big and mini sizes.
From the 8th, the TVC showcasing five 'Seohyun bags' and Metrocity OOTDs highlighted with handbags can be seen on-air, and simultaneously available at official online stores and offline stores nationwide. Various events, including product launch sales benefits and gift promotions, are also planned.
The Metrocity TVC campaign featuring Seohyun can be seen on TV, official Instagram, YouTube, and other SNS channels.