Tommy Hilfiger successfully completed the "New York Moment" fashion show, infused with the brand's identity of classic American cool, at the Oyster Bar located in New York's Grand Central Station.
During the New York Fashion Week on February 9, the Tommy Hilfiger runway show took place at an Oyster Bar decorated in the brand's DNA colors of red, white, and blue, presenting a modern expression of classic American cool through a women's collection and selected men's looks. The models' walk in the dazzling arch-shaped hall allowed the 400 limited guests to experience a true "New York Moment."
This show, returning to Tommy Hilfiger's home base in New York, reexplored the brand's signature items, injecting fresh vitality. With a strong runway lineup of 60 styles, Tommy Hilfiger carefully utilized core items such as polo shirts, Oxford shirts, and knit sweaters, paying homage to the brand's unique and unexpected preppy sportswear, American lifestyle, and the vibrancy of New York.
The Tommy Hilfiger runway show, held at a special location in New York, was once again the center of attention for showcasing the brand's unique twist on entertainment, offering a special experience. Guests at this show were guided to a secret space decorated in the overwhelming brand colors, where they enjoyed the runway show along with music presented by entertainment legend Questlove and multiple Grammy winner Jon Batiste.
The show was graced by the attendance of global Tommy Hilfiger ambassador Sofia Richie, official Tommy Jeans ambassador TWICE's Nayeon, and actor Junho.
Designer Tommy Hilfiger, presenting a successful runway show, stated, "I am a person of great faith and big dreams. I am authenticity and optimism itself, and as long as I have a vision and goals in my life, nothing can stop me," once again expressing his intense affection for the brand and instilling expectations for the brand's future endeavors.