Dior Unveils '2024 Summer Men's Collection Campaign'

Written by Ethan  on 15 Feb, 2024
Dior Unveils '2024 Summer Men's Collection Campaign' | 1
[Photo source=Dior]

The French luxury fashion house Dior has unveiled its 2024 Summer Men's Collection Campaign.

Dior Unveils '2024 Summer Men's Collection Campaign' | 2
[Photo source=Dior]

This collection commemorates the five years Kim Jones, the Artistic Director of men's fashion at Dior, has spent at the house. It reinterprets Dior style by combining masculine elegance, couture sensibility, and luxurious yet functional design, drawing personal inspiration and elements from Monsieur Dior, his first successor YVES SAINT LAURENT, followed by MARC BOHAN, GIANFRANCO FERRÉ, and other Artistic Directors who have passed through the Dior house.

The campaign visuals created by photographer Raffaele Cariou magically emerge and disappear against a dreamlike background, with bright colors such as blue, green, yellow, orange, and pink standing out, balancing between restrained charm and flamboyance, reminiscent of the 'HOMMES FLEURS' garden that appeared at the fashion show.

Dior, ‘2024 Summer Men's Collection Campaign’ Unveiled | 6
[Photo source=Dior]

Dior's 2024 Summer Men's Collection showcases exceptional craftsmanship, embodying Dior's iconic codes and modernity through tailored techniques. From the New Look to the New Wave, the charming odyssey that links past, present, and future introduces tweed, a fabric cherished by Monsieur Dior, in a new version that adds elegance to the garments.

Dior, ‘2024 Summer Men's Collection Campaign’ Unveiled | 7
[Photo source=Dior]

The tweed, made of wool and cotton yarns, unfolds the material's unique effects, imparting a luxurious sense to jackets, shirts, and pants. The distinctive tweed line is also present in jackets, enchanting beige, pink, black, grey sweaters, and bag products like the DIOR CHARM with sophisticated laser cutouts, showcasing a distinctive presence.

Dior, ‘2024 Summer Men's Collection Campaign’ Unveiled | 8
[Photo source=Dior]

The signature emblem with ‘D, I, O, R’ lettering breathes a special charm into DIOR BUFFALO loafers and quilted leather shoes, embodying symbolic significance.

Dior's 2024 Summer Men's Collection, a creative passion that transcends time and space boundaries, is available at Dior boutiques and the official website.


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