Son Ye-jin, Harmonious Charm with 'Valentino École'

The Italian luxury haute couture brand Maison Valentino presents a new 'Valentino École' collection campaign against the backdrop of New York, a city symbolic of possibility and energy. The campaign, featuring three global celebrities, combines distinct personalities from different worlds to capture a truly 'global' spirit.

From a high vantage point overlooking the city, the campaign featuring Valentino's DI.VAs*, Son Ye-jin, Kaia Gerber, and Jolin Tsai (Chae Yirim), reflects the 2024 Spring/Summer 'Valentino École' collection itself, celebrating femininity and humanity, and painting a global visage. Fashion enters into an intimate relationship based on the essential exchange and trust between garments and women, aiming to change our perception of the body.

Under the direction of Maison's Creative Director Pierpaolo Piccioli, the 'Valentino École' campaign, shot by the world-renowned photographer duo Mert & Marcus, showcases the charm and energy of New York, one of the global metropolises, while capturing the refined atmosphere and vitality imprinted in the city's landscape through each celebrity, conveying intimacy and authenticity. Each shot uniquely and attractively blends the different worlds of Son Ye-jin, Kaia, and Jolin, intertwining with each other to form an artistic expression.

The iconic red color of Valentino, Rosso, along with white and black elements, are central to expressing sensual codes and constructing a dialogue between clothing and the body. Craftsmanship becomes the foundation, completing the Maison's new technique Altorilievo, high relief, and technology becomes a window revealing the skin through delicate cuts. The Valentino Garavani VLogo Signature bag reappears as an eye-catching item in the campaign, emphasizing the beauty of the body through its sensual curved shape. Meanwhile, the Valentino Garavani Rococo bag and VSling bag add a more classic atmosphere to the campaign.

The 2024 Spring/Summer 'Valentino École' collection will be available from February 19, 2024, through Valentino's official boutiques and official online boutique.