Lee Dong-wook X Samsonite, Reveals Campaign Capturing a Poetic Journey

Global lifestyle brand Samsonite has unveiled the 2024 S/S campaign lookbook in collaboration with brand ambassador Lee Dong-wook.

The Samsonite 2024 S/S campaign, themed ‘A POETIC JOURNEY’, encapsulates various moments encountered across travel and daily life, much like a poem. Particularly, actor Lee Dong-wook, chosen as the brand ambassador for another year, has perfectly embodied the new season's ‘JEFFERY’ and ‘ATTRIX’ collections with his uniquely calm and gentle demeanor.

Ji-won Choi, the Marketing Communication Team Manager of Samsonite Korea, stated, “Actor Lee Dong-wook, collaborating with us for the second consecutive year, has perfectly expressed the campaign's mood of finding freshness within familiarity, reflecting a classic yet sophisticated atmosphere.”

In the lookbook, Lee Dong-wook completes a sophisticated style, matching the ‘JEFFERY’ backpack and briefcase against a backdrop that's both modern and classic. The ‘JEFFERY’ collection features a lightweight nylon fabric, providing a comfortable and minimalist mood to Samsonite’s business casual line.

The ‘ATTRIX’ carrier, with its unique design and mystical basil green color inspired by nature, harmoniously blends with the toned-down colors of business casual looks, exuding luxury. This product, developed with Samsonite’s proprietary technology, features the innovative ‘Roxkin™’ material, known for its exceptional durability and light weight, offering both design and practicality.

Meanwhile, the 2024 S/S collection is available at Samsonite’s official website and both online and offline stores.