Kim Yong-ji, Elegant Minimal Look

Lifestyle company LF has launched the new women's collection for the 2024 SS season, 'House of Hicks', from the British classic brand 'DAKS', and revealed a photoshoot with exclusive model and actress Kim Yong-ji.

Former Burberry DAKS Creative Director 'Luc Guadagnino' designed this collection, reflecting the artistic sensibility and design philosophy of 'David Hicks', a British interior designer active in the late 1900s, presented as 'House of Hicks'. DAKS introduces a new Modern British Classic style this season, combining the classical elegance, vibrant colors, and geometric patterns pursued by David Hicks with modern elements.

Key items include the 'Green Pattern Jacquard Knit Dress' and the 'Navy Belted Collar Dress'. The 'Green Pattern Jacquard Knit Dress' stands out with a new geometric pattern and color not seen in previous DAKS collections, featuring an 'H' line silhouette for comfortable wear and practical pocket design. Additionally, the 'Navy Belted Collar Dress' is a dress that can be easily worn with its full zip-up design, and when styled with the zipper open, it can also be worn as an outer garment, making it a versatile 2-Way item.

In addition, various DAKS 'House of Hicks' collections can be found at DAKS offline women's stores nationwide and LF Mall.

Additionally, DAKS is showcasing the main photoshoot for this women's collection with its exclusive model, actress Kim Yong-ji. Having been with DAKS for the years 2022 and 2023, and continuing into this year, Kim Yong-ji has been recognized for her solid acting skills, showcasing a spectrum of acting across genres with dramas like 'Mr. Sunshine', 'Tale of the Nine Tailed', and 'The King'. Furthermore, her timeless, mysterious atmosphere and attractive image have made her a wannabe not only among young women but also across various age groups, presenting a perfect chemistry with DAKS' pursuit of an ageless brand.

A DAKS LF official stated, "With the 24SS women's new collection, we offer women new options by reinterpreting classic British style with a modern sensibility. While maintaining DAKS' traditional tailoring and luxury materials, we have completed a modern classic premium style that incorporates trendy patterns and colors, and we hope it receives much attention."