Calvin Klein finally unveils its Spring 2024 Calvin Klein Underwear & Jeans campaign featuring the brand's global ambassador and the world-renowned K-pop sensation, Jennie.
Mert Alas captured Jennie's iconic silhouette and her unique pop mood, flowing like her music, through the lens used in the campaign photoshoots involving Jeremy Allen White and Jungkook.
The “Intense Power” series, worn by Jennie in this photoshoot, is a new underwear series presented by Calvin Klein for Spring 2024, characterized by its softness, comfort, and the energy emanated from the bold logo.
The “Minimalist” is also a newly launched program for 2024, featuring minimalistic details in line with recent trends and a sensual charm that can be felt even within its comfort.
Moreover, Calvin Klein's signature denim "90s Straight" line of loose-fit jeans creates a classic and comfortable yet most trendy silhouette.
This season, Calvin Klein's underwear & jeans collection unfolds confidence that is felt within simplicity, and a free-spirited energy that can be glimpsed even within classic items.
The Calvin Klein and Jennie's Spring 2024 campaign begins with the worldwide launch of the official Calvin Klein website on February 27th, with campaign videos and photoshoots to be released on the official social media @calvinklein, and the campaign collection available at the official online mall and Calvin Klein stores nationwide.
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