Surge in the Release of 'Windbreaker' Jackets Equipped with Features

The season when everything awakens from winter sleep, Jingzhe (the Waking of Insects), is approaching. The warm temperatures and blossoming flowers make spring an ideal season for outdoor activities. However, the variable weather such as spring rain and yellow dust often acts as a variable, requiring careful preparation.

The outdoor industry is launching a series of windbreaker jackets equipped with excellent windproof and waterproof features, targeting consumers preparing for spring activities. The jackets are notable for their superior materials and meticulous design points, allowing for more comfortable enjoyment of spring outdoor activities.

Outdoor fashion brand Eider has released the 'Heritage Gore-Tex Waterproof Jacket', made from Gore-Tex material that boasts solid waterproofing, perfect windproofing, and excellent breathability. The functional material, along with waterproof zippers and seam taping, ensures complete protection from rain and wind.

The single-layer 'Heritage 3L Gore-Tex Waterproof Jacket' offers solid waterproofing with 3L waterproof fabric and seam sealing technology. The integrated hood uses the hot melt technique to minimize seam lines, especially around the brim, for more efficient rain protection. It also features ample storage space with side zippers and dual chest zippers for hands-free activity. The colors are available in men's salsa, midnight and women's salsa, light grey.

The 'Heritage 2L Gore-Tex Waterproof Jacket' is lined, making it a great jacket for the transitional seasons. It features a detachable hood with the hot melt technique applied to the hood brim. For men, it comes in solid midnight and cobalt blue, and a color block light grey; for women, it is available in solid light grey and midnight. An Eider representative stated, "With the frequent weather changes in spring, preparing just one high-functioning windbreaker jacket can change the enjoyment of outdoor activities. We recommend planning your spring outdoor activities with Eider's 'Heritage Gore-Tex Waterproof Jacket', optimized from the material to the meticulous design for spring outdoor activities."

Meanwhile, outdoor brand Nepa has launched the premium weather jacket 'Dew Like', suitable for daily use regardless of weather and TPO.

This year, Nepa introduced the new Dew Like, a coat-style waterproof jacket created with the concept 'turning a sudden heavy rain into light dew.' This Every Weather Jacket not only embodies the high functionality required of waterproof jackets but also features a modern design suitable for light outdoor activities, daily lifestyle, and even as a commuter look for going to work.

Dew Like boasts perfect waterproof capabilities through the use of laminated film processed fabric and full seam sealing, while the high-density windproof lining prepares it for the unpredictable spring weather, ensuring warmth and a soft, cozy fit.

Additionally, it applies body mapping technology, using different materials for different parts of the body. It uses perforated lining for the back for breathability and windproof lining for the sleeves for warmth, ensuring an optimal fit and comfort from the transitional season to the rainy season.

The design features Nepa's iconic coat style with a silhouette that enhances the form while being comfortable, a soft touch, and a detachable hood. The hood brim employs functional hot melt techniques to effectively block rain and wind. Furthermore, it incorporates recycled materials made from ocean-collected waste PET bottles, considering sustainability as an eco-friendly brand. Dew Like is available in two styles for women, coat and safari types, and one style for men, coat type.

A Nepa representative stated, "Due to climate change, the increasingly unpredictable spring weather in recent years has heightened interest in functional items that can withstand rain and wind not only for outdoor activities but also in daily life. The Nepa Dew Like weather jacket, with its functional material, modern design, and premium materials, is expected to attract significant attention this spring for styling in various situations like hiking, travel, and commuting."

The traditional French outdoor brand Millet has unveiled the 24SS photo shoot with popular actors Namgoong Min and Yoon Seo-ah, announcing the launch of their spring campaign.

Actor Namgoong Min heightened the completion of the photo shoot with his deep, expressive eyes while wearing the 'Travertine Gore Jacket' Blue, embodying the new brand color. The Travertine Gore Jacket he wore utilizes GORE 2Layer material and complete seam sealing to provide perfect waterproof functionality, and with its ventilation features and full mesh lining, it maintains comfort in unpredictable weather, making it perfect for spring outdoor looks.

Meanwhile, Millet emphasizes the brand's authenticity and technical expertise, which have been ongoing for 103 years, with the slogan 'History Of Mountain' and plans to strengthen its position as a global brand starting this year. Especially ahead of the 2024 Paris Olympics, Millet plans to open flagship stores in Paris's Saint-Germain area, Tokyo, and Seoul, providing spaces where customers can experience a variety of products that encapsulate Millet's heritage and technical prowess.

Additionally, through global collaboration with France and Japan, Millet plans to enhance its product strength suitable for traditional outdoor activities. Global product tests, as well as sales of key products from Millet France and Japan in some domestic stores, are planned, and Millet Korea's 24SS new 'D-MAX' series will be exported to France for product strength and market testing.

The newly introduced D-MAX series by Millet is a high-tech trekking shoe lineup segmented by trail, based on outstanding 'cushioning' and 'lightness,' available for different lifestyles and trekking purposes and styles. It is available for purchase at Millet's official online store and offline stores.

A Millet representative said, "We look forward to the synergy with Millet and actors Namgoong Min and Yoon Seo-ah, and we expect great anticipation for the further upgraded Millet signature products, as well as products to be introduced through Millet's unique technology and global collaboration."